If you’ve ever wondered what a proper golf club marketing funnel looks like, let me introduce you to Greystone Golf & Country Club in Alabama.
This isn’t theory. This isn’t a “let’s do some Facebook posts and hope” approach. This is a full-blown, data-driven, CRM-integrated growth engine that generated over $2.2 million in initiation fees and filled multiple member categories to waitlist status.
And no, I didn’t build it. But I am here to spotlight it. Because clubs in Australia, New Zealand and beyond can absolutely take notes.
What Kind of Club Are We Talking?
Greystone is a private country club with a strong local presence and a high-end offering. Two courses. Premium lifestyle. The kind of place that usually grows through referrals and reputation.
But instead of relying on word-of-mouth (which plateaus), they built a funnel to expand their reach, especially for corporate and younger member categories.
What They Did (And Did Exceptionally Well)
This wasn’t just a “look pretty” refresh. They rebuilt the site around one major goal: lead generation.
The website became a growth tool, not just a brochure.
Check it out>>
Here’s where they stood out. Instead of just saying, “Book a tour,” they gave prospects something of real value up front:
A downloadable Membership Guide answering FAQs, pricing tiers, benefits, and how the club actually works.
It addressed the invisible objections most clubs ignore:
And the kicker?
It captured 1,880+ qualified leads, from people who chose to engage.
Once someone downloaded the guide, they didn’t just disappear into a spreadsheet. Greystone had an automated re-engagement campaign lined up, built in HubSpot.
Example:
Each email added value, addressed hesitations, and gently pushed for action. It wasn’t aggressive, it was smart.
This one is next-level. While most clubs focus on Facebook and Instagram, Greystone ran carousel ads on LinkedIn — tailored to execs, professionals, and HR leaders looking for perks or corporate memberships.
Their ad copy focused on:
They weren’t selling golf. They were selling what golf delivers. That’s positioning, folks.
The Results (Get Ready…)
They essentially created a sustainable pipeline of interested, engaged, educated prospects, something most clubs only dream of.
Why This Is Best Practice
Let’s break it down:
They gave value first.
Before asking for the sale, Greystone gave prospects something helpful and detailed. That builds trust and qualifies your leads.
They used automation the right way.
No manual follow-ups. No forgotten leads. Every touchpoint was handled, from welcome to close.
They positioned their value clearly.
They didn’t just talk about the course. They showed how membership fits into someone’s life.
They diversified channels.
Instagram for lifestyle. LinkedIn for corporates. Blogs for SEO. Email for nurture. A full ecosystem, not just one channel.
What Australian & NZ Clubs Can Learn
This is not just a U.S. success story. It’s a blueprint.
Whether your club is private, semi-private, regional, or metro, the same principles apply:
Too many clubs leave marketing to chance. Or worse, they stop after the first ad. But Greystone? They built the full engine.
Final Word
This kind of marketing doesn’t just happen. It’s deliberate. Strategic. Repeatable.
And it’s 100% achievable, if you’re ready to stop winging it.
Greystone Golf & Country Club showed us how to systemise success.
Now the question is, what’s your club doing?
Want help building your own lead funnel, membership guide, or automated journey?
Book your free 20-minute strategy session and let’s map it out.
Disclaimer: Marketing Golf did not deliver the Greystone campaign. This case study is shared to highlight global best practice. Credit goes to the Greystone team and their digital agency partners for this standout work.
