Drive Your
Golf Club’s Growth.

Expert Marketing Strategy & Implementation.

Boosting Membership, Dining and Event Revenue.

From strategy to execution, marketing golf covers all your marketing needs.

I’ve been right there with golf clubs, tackling the challenges they face – from attracting new members to filling the restaurant and tee sheets, to turning your venue into the go-to spot for events. With experience working with clubs in Australia and internationally, I’ve learned that each club has its own personality and goals. That’s why I craft research and analytics-driven marketing strategies that take the stress off your plate and deliver the results you’re after. Whether it’s boosting memberships or driving F&B promotion, I’m here to help your club thrive! With over 15 years in the game, I’m your trusted marketing partner.

Projects.

With experience in all aspects of Marketing, I am able to provide the below solutions for your club (and more!), based around your needs.

Digital Advertising

Google Ads: Targeted ads to capture search intent and drive relevant traffic.

Facebook and Instagram Ads: Visually appealing ads to engage your audience.

LinkedIn Ads: Professional ads to promote corporate events and memberships.

Email Marketing

Automated Funnels: Lead nurturing sequences to convert prospects into members.

Personalised Campaigns: Segmented email journeys for different audience segments.

Local Area Marketing

Awareness Programs: Flyers, offers, and local partnerships to boost visibility.

Community Engagement: Participation in local events and collaborations with businesses.

Event Coordination

Corporate Events: Planning and marketing bespoke corporate golf days.

Member Events: Organising themed tournaments and social gatherings.

Creative Services

Graphic Design: Creating on-brand visual content for all marketing channels.

Content Creation: Producing engaging copy and multimedia content.

Data & Market Analysis

Market Analysis: Understanding industry trends and competitor strategies.

Audience Segmentation: Identifying and targeting key demographics.

Feedback Analysis: Collecting and interpreting customer feedback for insights.

Customer Journey Mapping

Touch Point Analysis: Reviewing every interaction specific audiences have with the club.

Flow Optimisation: Ensuring seamless, on-brand experiences at each touch point.

Improvement Strategies: Identifying gaps and enhancing communication.

how it works.

At Marketing Golf, I make it easy to get started. After a quick chat to understand your goals, I’ll create a tailored marketing plan that fits your club’s needs. The great news is, we can get going relatively quickly!

Once the plan is set, I’ll handle the implementation—from digital ads to email campaigns to event coordination. You focus on running your club; I’ll take care of the marketing. Let’s elevate your golf club together!

1.

Initial
chat

We start with an in-depth consultation to understand your club’s needs and goals.

2.

custom proposal

Based on our discussion, I develop a tailored proposal outlining the strategy, tactics, and estimated hours required.

3.

implementation

Once the proposal is approved, I begin executing the marketing plan, keeping you informed with regular updates and performance reports.

4.

continuous optimisation

I continuously monitor and adjust tactics to ensure optimal performance and results.

why choose marketing golf?

Expertise in Golf Marketing

With over 15 years of experience, I know what works for golf clubs.

Data-Driven Approach

My strategies are based on in-depth research and analysis.

Comprehensive services

From strategy to execution, I cover all your marketing needs.

Proven results

I have a track record of successful campaigns that deliver significant growth.

Personalised solutions

I tailor my services to your club’s specific goals and challenges.

case study.

Cromer golf club, NSW

“Our objective was to enhance our club’s visibility and attract new membership leads. Marketing Golf has exceeded our expectations by accomplishing precisely that – we’ve experienced an influx of membership leads like never before.

In just 10 months, we’ve welcomed over 600 new leads into our network, all efficiently communicated with via our email platform. The streamlined email automation has eliminated the need for additional staff to manage inquiries.

The process is seamless and straightforward, consistently bringing in new leads. We highly recommend Marketing Golf for any golf club seeking remarkable results.”

– Melissa Ellis, General Manager, Cromer Golf Club

Results.

638
leads

$15.33
cost per lead

506,000
impressions

$9783
Total spend

82,414
REACH

About.

Hi, I’m Mariela Zaharija, the founder and consultant at Marketing Golf. Based in Melbourne, I’m a strategic marketer with a passion for sport and an enthusiastic, albeit not so great, golfer. My mission is to elevate golf clubs through targeted marketing strategies that drive membership growth and enhance club engagement.

With over 15 years of experience in marketing, my expertise is deeply rooted in the golf club industry. My journey began within golf clubs that lacked strategic marketing direction, where I identified a significant gap in the market. This insight led me to develop my skills further by leading marketing teams across various industries.

I’m all about rolling up my sleeves and getting things done. Whether it’s crafting eye-catching digital ads, creating engaging social media content, coordinating unforgettable events, or implementing automated email journeys that boost conversions, I’ve got it covered. My experience spans graphic design, content creation, copywriting, digital advertising, social media management, partnerships, and event coordination.

I believe that strategic and practical marketing support is the missing link for Australian golf clubs today. My goal is to provide this crucial support, unlocking potential and driving clubs toward success.

Currently a preferred partner with PGA Australia & Golf Australia, partnering on supporting clubs with a detailed guide for their Strategic Marketing.

I hold a Bachelor of Business & Commerce (Marketing) and certifications in Hospitality and Fitness. I am committed to continuous learning, currently expanding my knowledge in AI, Automation, Data, and Research.

mission.

My mission is to elevate your golf club’s brand, drive membership growth, and enhance member engagement through designing and implementing comprehensive and innovative marketing strategies.

Values.

Passion: I am passionate about golf and marketing, and this drives everything I do.
Integrity: I believe in honest, transparent, and ethical marketing practices.
Excellence: I strive for excellence in all my services and deliver measurable results.

Frequently asked questions.

How does Marketing Golf differ from other marketing agencies?

My deep understanding of the golf industry, combined with my comprehensive service offerings and data-driven approach, sets me apart. I provide personalised solutions tailored to the unique needs of golf clubs.

What is the process for starting a project with Marketing Golf?

I begin with an in-depth consultation to understand your club’s needs and goals. Based on this, I develop a custom proposal outlining the strategy, tactics, and estimated hours required.

Can you work with our existing marketing team or consultant?

Absolutely. I can collaborate with your current team or take on a complementary role to enhance your marketing efforts.

Do you offer ongoing support?

Yes, I provide ongoing support and continuous optimisation to ensure your marketing strategies remain effective and up-to-date.

What are the costs associated with your services?

My services are billed at an hourly rate, with project estimates provided in your custom proposal. I also offer custom packages tailored to your specific needs.

What areas do you service?

I work remotely, so although based in Melbourne, Australia, I provide services to golf clubs all over the world and travel to golf clubs where possible.

next steps.

How to get started.

Ready to elevate your golf club’s marketing? Getting started with Marketing Golf is easy. Contact me to schedule a complimentary initial consultation where we can discuss your needs and goals in detail. Although based in Australia, I provide services to golf clubs all over the world.

After our consultation, I’ll provide a detailed proposal outlining the recommended strategies, estimated hours, and costs. Once we agree on the plan, we can begin implementing the strategies to achieve your goals.

CONTACT FORM

book a free 30-Minute consultation.

Ready to elevate your club’s marketing? Book a free 30-minute consultation with me today and let’s discuss how we can drive growth for your club. Schedule your consultation here.

CONTACT.

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Elevating the presence and engagement of Golf Clubs

Drive Your Golf Club’s Growth.