marketing that actually grows your golf club.
Built by someone who’s lived it, mastered it, and now helps clubs like yours grow smarter, faster, and stronger.
I’ve Been In Your Clubhouse.
Over a decade ago, I was handed a marketing role at a golf club with KPIs to hit, zero strategy, no tools, and the classic: “just make it happen.”
So I did.
I learned fast. I learned the hard way.
And then I levelled up, running big campaigns across retail, fitness, tech and eComm, working with national brands and global teams.
Now?
I’m bringing all of that back to where it started - golf.
Marketing Golf exists to give clubs what I never had:
Real strategy. Proper support. No jargon, no guesswork, just marketing that actually works
The Real Problems
Holding Clubs Back.
- No clear marketing strategy, just ad-hoc tactics that waste time and money.
- Junior staff expected to deliver senior-level results.
- Boards demanding growth with no plan to achieve it.
- New member numbers slowing, retention getting harder.
- Digital presence outdated and ineffective.
- Marketing activity happening, but nothing measurable to show for it.
The Marketing Partner
Who Actually Gets It.
I don’t just know marketing.
I know golf clubs, because I worked inside them.
I combine deep industry understanding with real senior marketing skill to help clubs:
- Build clear strategies that align with real club goals
- Implement campaigns that actually drive results
- Measure what matters, so you can show the board real wins
- Grow membership, events, and revenue, without losing your club’s soul
Marketing Golf gives you professional marketing leadership, without needing to hire a full-time senior marketer
A Simple Process That Moves Fast.
1.
Discovery call
We learn about your club, your goals, and your challenges.
2.
strategic plan
We create a real, actionable marketing strategy, customised to your club.
3.
execution & support
We help you roll it out properly, no guesswork, no wasted time.
Tailored Packages Built
for Real Clubs.
Whether you need a full marketing reset or just expert guidance
to sharpen your current plans, we have a solution:
Strategic Foundation Package
For clubs who need a clear brand and marketing strategy from scratch.
12-Month
Marketing Plan
For clubs that need a fresh plan aligned to this year’s goals.
Growth Accelerator Campaign
For clubs that want a standout campaign, done start to finish.
Mentor
Program
For clubs with a marketer who needs expert guidance and structure.
Core Retainer
For clubs who need consistent marketing execution, without the stress of managing it all.
Pro Retainer
For clubs ready to step things up and want a marketing lead they can trust to handle the lot.
Why clubs trust
marketing golf.
- 17+ years' marketing experience across Australia’s leading brands
- Real golf club operations experience, I’ve lived it, not just studied it
- Practical, strategic marketing, no guesswork and no jargon
- Partnership with Golf Australia backing our credibility
- Focused on measurable growth, not just "awareness"
Ready to Grow Your
Club the Right Way?
If you’re ready for clear strategy, practical support, and real marketing results, built by someone who’s been where you are, let’s talk.
It starts with a simple conversation. No pressure. No obligation.
Just smart strategy that moves your club forward.
Cromer golf club, NSW
“Our objective was to enhance our club’s visibility and attract new membership leads. Marketing Golf has exceeded our expectations by accomplishing precisely that – we’ve experienced an influx of membership leads like never before.
In just 10 months, we’ve welcomed over 600 new leads into our network, all efficiently communicated with via our email platform. The streamlined email automation has eliminated the need for additional staff to manage inquiries.
The process is seamless and straightforward, consistently bringing in new leads. We highly recommend Marketing Golf for any golf club seeking remarkable results.”
– Melissa Ellis, General Manager, Cromer Golf Club
638
leads
$15.33
cost per lead
506,000
impressions
$9783
Total spend
82,414
REACH
About.
Hi, I’m Mariela Zaharija, Founder and Lead Consultant at Marketing Golf.
Based in Melbourne, I’m a strategic marketer with over 17 years’ marketing experience and a genuine passion for helping golf clubs grow.
My journey started inside golf clubs, handed KPIs but no clear plan, expected to deliver big results without real marketing strategy.
I learned the hard way.
Since then, I’ve led senior marketing teams across industries, sharpening a skill set built on real-world experience, not theory.
Today, I bring that expertise back to the industry I love.
Through Marketing Golf, I help clubs create strategic, practical marketing plans that drive membership growth, boost engagement, and strengthen club revenue, while protecting what makes each club unique.
I’m not about big talk and empty campaigns.
I’m about results.
I roll up my sleeves, work closely with your team, and deliver real marketing leadership, without the jargon, the guesswork, or the inflated agency price tag.
I’m proud to be a preferred partner of Golf Australia, working together to help clubs across the country grow smarter and stronger.
Outside of work, you’ll find me chasing golf balls (badly but enthusiastically) and studying the latest in Marketing, AI, Automation, and Data, because great marketing never stands still.
Qualifications:
🎓 Bachelor of Business & Commerce (Marketing)
🏆 Certificate III in Hospitality and Fitness
📚 Ongoing learning in AI, Automation, and Data Strategy
Let’s build the next chapter of your club’s success, with marketing that actually work.
sERVICES.
Strategic Foundation Package
A complete marketing strategy built from the ground up.
For clubs that want clarity, structure, and a plan that actually works. We map your member journey, align it to your revenue streams, and give you the tools to bring it to life.
Includes:
-
Discovery session with GM + key stakeholders
-
Brand, website, email & campaign audit
-
Member profiling, SWOT analysis & revenue mapping
-
Customer journey mapping across golf, dining, and events
-
Brand positioning, messaging & tone of voice
-
12-month strategy with campaign roadmap
-
Editable calendar, templates & planning tools
-
Handover workshop + post-delivery support
12-Month Marketing Plan
A fresh strategy for clubs who’ve outgrown last year’s plan.
We realign your campaign calendar with your current goals, and make sure each touchpoint supports member retention and growth.
Includes:
-
Club goals & revenue alignment check-in
-
Refreshed 12-month campaign strategy
-
Customer journey audit and updates
-
Key themes, offers & seasonal planning
-
Channel + content calendar
-
Editable templates + handover session
-
Post-delivery Q&A support
Growth Accelerator Campaign
Your next campaign, professionally planned, built, and launched.
A fully managed campaign across digital, print, and email, optimised for each stage of the member journey.
Includes:
-
Campaign strategy + messaging development
-
Meta ads copy + setup
-
3-part email sequence
-
Landing page + flyer design
-
Letterbox drop coordination
-
Looker Studio dashboard
-
8-week ad monitoring + performance report
Mentor
Program
1-on-1 coaching for your club’s marketer.
We don’t just guide your staff, we train them to lead strategy, understand member journeys, and think commercially.
Includes:
-
Monthly strategy & mentorship session
-
Weekly priorities + task direction
-
Content + campaign reviews
-
Light support with reporting & journey insights
-
Email + WhatsApp access for fast questions
-
Confidence-building, templates, and tools
6-month minimum term.
CORE
RETAINER
Perfect for clubs who need consistent marketing execution, without the stress of managing it all.
I take care of the key campaigns, creative, emails and advertising, so your marketing keeps moving while you focus on running the club.
Includes:
-
Monthly campaign planning
-
Meta ads: setup, copy, creative & optimisation
-
Email marketing: 2 campaigns per month
-
Flyer design (print-ready)
-
Monthly reporting
-
Direct access via WhatsApp & email
-
Monthly check-in call
-
Ongoing improvements & recommendations
6-month minimum term.
* Most clubs use this to drive membership, function enquiries, or weekly dining traffic with expert strategy + execution built in.
PRO
RETAINER
For clubs ready to step things up and want a marketing lead they can trust to handle the lot.
This is the “done-for-you” marketing department, strategy, campaigns, creative, automation and comms, all handled by someone who knows how clubs operate (and what boards care about).
Includes:
Everything in the Core package, plus:
-
Email automation builds (up to 2 flows)
-
Welcome/onboarding journey setup
-
Lead nurture + enquiry follow-up sequences
-
Extra Meta ad campaigns (split testing/offers)
-
Blog article writing (1–2 per month)
-
Social content direction + asset creation
-
Website updates (briefing & coordination)
-
Detailed campaign reporting & performance review
Maximum of 4 clubs per year.
6-month minimum term.
* Most clubs use this when they want proper marketing support across every touchpoint and someone to own it, end to end.
Project Work & Custom Support
Need help with a one-off project? I’ve got you.
From campaign execution to events coordination, I offer hands-on support for busy GMs and teams who want results without the back-and-forth. If it needs to be done right, I’ll take care of it, fast, smart, and on brand.
What I can support you with:
- Brand Refresh or Repositioning - Refine your brand identity, messaging, tone, and creative direction to reflect your club's vision and attract the right audience.
- Function & Wedding Marketing Overhaul - Rework your entire events marketing, packages, design, copy, digital presence, lead follow-up, and advertising.
- Dining Revenue Growth Campaign - A strategic campaign to drive weekday and low-season dining traffic through Meta ads, local marketing, email, and flyer distribution.
- Customer Journey Mapping & Automation Setup - Map every member and guest interaction from first contact to loyal returner, and automate the follow-up with smart, segmented flows.
- New Member Welcome & Onboarding Experience - Build and implement a best-practice onboarding journey that boosts engagement and retention in the critical first 90 days.
- Annual Communications & Content Plan - A fully custom calendar that maps out what to promote, when, and how, aligned to your season, goals, and events.
- Club Website Review + Redesign - Deep-dive into your current site with practical UX, SEO, and messaging improvement and redesign.
- Google Ads or Meta Ads Setup (One-Off) - Build, launch, and optimise a performance-driven ad campaign with pixel tracking and Looker Studio reporting.
- Marketing Audit & Executive Recommendations - A strategic review of your full marketing setup: brand, comms, digital, automation, with actionable, prioritised next steps.
- Marketing Playbook Build for In-House Teams - Create a plug-and-play resource with campaign templates, brand voice, content guides, email flows, and rollout checklists.
- Event Marketing & Coordination - Plan and promote events that deliver. From corporate golf days and tournaments to open days and member events. Includes event strategy, promotion, collateral design, registration setup, and on-the-day coordination support (as needed).
- Photography & Video Shoot Planning + Coordination - Manage the whole process: briefing, shot list, creative direction, talent coordination, and final asset usage plans.
Every project is scoped and priced individually, based on what you need.
You get sharp creative, senior strategy, and fast execution.
pricing.
No two clubs are the same and no two projects are either.
Your marketing needs depend on where your club’s at, what goals you’re chasing, and how much support you want along the way.
Some clubs need a solid strategy and a little guidance.
Others want full campaign delivery, automation setup, mentoring, or someone to just handle it all.
Whatever you need, you’ll get:
- A clear scope
- Fixed pricing
- Zero vague retainers
- A plan that fits your club (and your budget)
Let’s figure out what growth could actually look like and build something that works.
Investing in proper marketing now, means more members,
stronger retention and less stress later.
Frequently asked questions.
Most agencies don’t understand golf. I do — because I worked inside clubs, delivered marketing without a roadmap, and learned what actually works.
Marketing Golf combines real industry insight with senior-level marketing expertise to deliver clear strategy, hands-on support, and real results.
No guesswork. No fluff. Just proper marketing for golf clubs
I work with private, public, and semi-private golf clubs across Australia and New Zealand.
If you’re a club that wants to grow membership, attract more events, increase engagement, or modernise your marketing — we’ll likely be a great fit.
Yes — digital strategy is a core part of what I do.
I help clubs set up or improve their Google Ads, social media advertising, SEO, email marketing, website conversions, and lead generation campaigns.
Everything is tailored to your club’s goals and local market.
Perfect — I can work alongside your team as a strategic lead or campaign advisor.
Think of me as your club’s senior marketing director on-call: guiding the big picture, refining campaigns, and keeping everything aligned to growth.
Absolutely — membership growth is one of the most common reasons clubs engage me.
I help identify the right audience, create offers that resonate, and build multi-channel campaigns that attract and retain members — without discounting or guesswork.
Yes — I offer full website audits, copywriting, structure recommendations, and project management for redesigns.
If you have a developer, I’ll collaborate with them. If not, I have trusted partners I work with.
The goal: a clean, effective site that converts visitors into members, event clients, or leads.
Yes — because it’s easier (and cheaper) to keep a member than win a new one.
I design retention strategies that focus on communication, automation, feedback loops, and the overall member experience.
This ensures your marketing supports both growth and longevity.
Both.
Some clubs bring me in for one-off strategy, rebrands or campaigns. Others work with me month-to-month for implementation and ongoing guidance.
We’ll tailor the engagement to what you need — not force you into a locked-in retainer.
All work is quoted upfront, with clear pricing and fixed deliverables.
Strategy packages start from $7,500, implementation support from $3,500/month, and project work from $2,000.
You can find more detailed pricing here.
I’m based in Melbourne, but I work with golf clubs across Australia and New Zealand — and beyond.
Most of my work is done remotely, but I also travel to clubs when needed for workshops, content shoots, or presentations.
Yes — I help clubs position their venue and offerings to attract more corporate events, sponsors, and golf days.
This includes promotional campaigns, pitch decks, landing pages, and email outreach strategies that actually drive leads.
I’m platform-agnostic, which means I work with what you have — or help you choose better tools.
That includes:
// TalkBox, Mailchimp, ActiveCampaign, Campaign Monitor
// Meta Ads Manager, Google Ads, LinkedIn
// Canva, Adobe, and basic design tools
// MiClub, WordPress, Squarespace, Wix, etc.
Simple.
Book a free 20-minute Strategic Assessment call — no pressure, no obligation.
We’ll look at your club’s current situation, identify quick wins, and talk about what working together could look like.
Book your free strategic assessment
No pressure. No awkward pitch.
Just a sharp, honest convo about where your club’s at, and where it could go with the right marketing in place.
In 20 minutes, we’ll cover:
- What’s working, what’s not, and what’s missing
- Your goals (and the gaps holding you back)
- Smart opportunities you might be overlooking
- If we're the right fit and whether I’m the right person to help make it all happen
You’ll walk away with real insight and next steps, whether we work together or not.
Ready to see what better marketing could look like?
Drop your details below and I’ll be in touch to book a time.
CONTACT.
- 0416 152 432
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