AUTOMATED marketing for Golf Clubs

Seamless customer experiences through AI & automation. 

Designing and implementing customer flows to increase your leads and revenue.

We specialise in crafting tailored strategies using digital marketing, AI, and automation.

Our approach is designed to attract new golf membership leads, re-engage past leads and members, and enhance existing member satisfaction for improved retention.

how the magic happens

  • STEP 1: Strategic Digital Ad Campaigns
    We create bespoke digital ads that captivate your target audience, driving quality leads to your doorstep.
  • STEP 2: Real-time Lead Notifications
    With our systems in place, you'll instantly know when new leads come in, allowing you to act swiftly and capitalise on opportunities.
  • STEP 3: Engaging Email and SMS Automation
    We design and implement automated email and SMS flows that nurture leads effectively, guiding them through the conversion funnel with personalised communication.
  • STEP 4: Instant Membership Consultation Booking
    Our streamlined processes enable leads to effortlessly schedule membership consultations, eliminating barriers and accelerating the conversion process.

solutions

1. ACQUISITION PACKAGE

AIM: BRING IN NEW LEADS
The Acquisition Package is designed to attract fresh leads to your golf club. This comprehensive package includes strategic Facebook and Google Ads coupled with automated email and SMS campaigns. These messages are carefully crafted to invite potential leads to instantly book a consultation, initiating a seamless entry into your club's offerings.

2. RE-INVIGORATE PACKAGE

AIM: ENGAGE WITH EXISTING LEADS DATABASE
The Re-Invigorate Package targets engagement with dormant leads within your existing database. Utilising a blend of automated email and SMS campaigns, this package presents captivating topics to reignite interest. The messaging strategy encourages these former leads to instantly schedule a consultation, rekindling their connection with your golf club.

3. re-engage PACKAGE

AIM: RECONNECT WITH PREVIOUS MEMBERS
The Re-Engage Package focuses on re-establishing connections with past members, aiming to reinstate their memberships. Through automated email and SMS campaigns featuring engaging topics, this package endeavors to prompt former members to book consultations promptly, paving the way for their potential return to membership status.

4. REtention PACKAGE

AIM: ENHANCE MEMBER SATISFACTION & PREVENT ATTRITION
The Retention Package prioritises maintaining high member satisfaction levels and curbing attrition rates. It involves engaging with current members through surveys to comprehend their current sentiments. Additionally, the package aims to increase golf rounds and food and beverage spending among members, effectively preventing dropouts and fostering an enriched member experience.

case study

Cromer golf club, NSW

“Our objective was to enhance our club’s visibility and attract new membership leads. Marketing Golf has exceeded our expectations by accomplishing precisely that – we’ve experienced an influx of membership leads like never before. In just 10 months, we’ve welcomed over 600 new leads into our network, all efficiently communicated with via our email platform. The streamlined email automation has eliminated the need for additional staff to manage inquiries. The process is seamless and straightforward, consistently bringing in new leads. We highly recommend Marketing Golf for any golf club seeking remarkable results.” 

– Melissa Ellis, General Manager, Cromer Golf Club

why marketing golf?

automated communication

Streamline your workflow effortlessly! Our automated communication flows kick in the moment a new lead arrives, requiring zero action on your end.

proven results

Witness the impact firsthand! Take a look at the undeniable results we've achieved for Cromer Golf Club.

golf club expertise

We're attuned to the unique challenges within Golf Clubs. Our specialised experience ensures tailored solutions for your specific needs.

Strategic marketing

Access the wisdom of an experienced Marketing Strategist dedicated to your success. Get top-tier expertise without the expense of hiring an in-house strategist.

FEES

1. Acquisition Package

Designed for bringing NEW LEADS for the club

$5,000setup
  • Facebook/Instagram Awareness Ads Setup Engage potential members through captivating ads on social media platforms like Facebook and Instagram, raising awareness about your golf club.
  • Facebook/Instagram Lead Form Ads Setup Implement lead form ads on Facebook and Instagram, enticing interested individuals to directly express their interest in your offerings.
  • Google Ads (Search) Setup Optimise your visibility with strategic Google Ads tailored for search, ensuring potential members find your club when actively looking.
  • Lead Capture via Facebook & Website Forms Seamlessly capture leads through dedicated forms on Facebook and your website, making it easy for interested individuals to connect with your club.
  • Automated Welcome Email Series (6 emails) Engage new leads immediately with a well-crafted series of six automated emails, offering a warm welcome and valuable information about your club's offerings.
  • Automated Welcome SMS Series & Welcome Consultation Booking (Calendly) Initiate communication via automated text messages, guiding leads through a series of welcoming texts and facilitating instant booking of a welcome consultation using Calendly.
  • Task Creation for Follow-up Calls Ensure no opportunity is missed by setting up a task for a designated team member to personally reach out via phone if a lead hasn't booked at the end of the welcome series, nurturing their interest further.
Enquire Now

*Must commit to a minimum 6 month ongoing management fee of $500/month. Custom built packages available

Ready to take the next step?

Get in touch

About me

Mariela Zaharija is an enthusiastic and strategic marketer based in Melbourne, driven to elevate Golf Clubs through innovative digital advertising. Her expertise lies in devising and executing strategies that bolster membership growth and elevate club engagement. 

With a career spanning over 13 years in marketing, Mariela’s heart lies in the Golf Club industry. Her extensive background encompasses diverse roles across multiple departments, including pro shop management, membership services, event coordination, food & beverage operations, accommodation, and reception. This breadth of experience grants her a comprehensive understanding of the nuanced workings of Golf Clubs.

Drawing from her academic achievements—a Bachelor of Business & Commerce (Marketing), along with certifications in Hospitality and Fitness—Mariela passionately collaborates with Golf Clubs across Australia, aiming to unlock their potential and help them achieve their aspirations. Her mission is to guide these clubs toward their goals, leveraging her wealth of knowledge and experience to propel them to success.

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Reach out

Want to know more? Let’s schedule a meeting. Get in touch today to discuss your goals, budget and how we can achieve them together.

  • MELBOURNE, Australia

CONTACT

  • 0416 152 432
  • mariela@marketinggolf.com.au

simplified MARKETING FOR GOLF CLUBS